WHAT I LIKE.
COOKING
CREATING ART
TRAVELING
DOGS AT THE AIRPORT
WHAT
INSPIRES ME.
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white space
nature
unexpected COMBINATIONS
architecture
textures & materials
botanicals
graphic collages
typography
EXPERIENCE.
Responsive E-Commerce/Retail App
- Researched competitive retail applications to provide strategic insights into the features, functions, flows, and feelings evoked by the design solutions of competitors
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- Computed all possible user flows and navigational routes to lay out the user's movement through the product, mapping out each and every step the user takes from entry point right through to the final interaction
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- Drafted low, mid, and high-fidelity wireframes at four breakpoints in order to ensure the application would adapt to provide the best possible user experience on all devices
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- Produced brand mood board and style guide with typography and color palette to create cohesion within the design
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- Showcased responsive designs of iPhone, iPad, Laptop, and Desktop demonstrating changes in design at each breakpoint
Mobile Money-Saving App
- Created several User Stories to ensure my Site Map was clear and concise and to describe what the user wanted to accomplish
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- Outlined low and mid-fidelity wireframes before testing out designs with a working prototype using Adobe XD
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- Revised mid-fidelity designs based on feedback of previous testing before produced finalized high- fidelity wireframes
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- Defined a brand guide including color palette and typography to create a cohesive brand voice and become recognizable
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- Created mobile mockups and working high-fidelity prototype using Adobe XD
Mobile Financial Advisors/Institution App
- Calculated all possible navigational flows using a hierarchical Site Map showing the relationship between pages and providing a clear picture of the app's content, organization, and navigation
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- Outlined rough sketches of low and mid-fidelity wireframes prior to fully functioning high-fidelity wireframes in Adobe XD
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- Created a style guide with brand mood board, color palette, typography, and icons and elements for both iOS and Android
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- Clearly indicated swipe and tap gestures for all iOS and Android screen designs
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- Created real-life mockups & working prototypes of high fidelity design to help stakeholders immediately understand the final form of the product
Responsive Cocktail Recipe App
- Conducted a Competitive Analysis to assess the strengths and weaknesses of current and potential competitors
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- Interviewed several users to recognize their wants and needs in order to get a basis of what the design should entail
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- Created three separate User Personas representing the target audience after thorough user research and interviews
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- Built a Site Map showing all possible user routes and how pages were prioritized, linked, and labeled
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- Sketched out low and mid-fidelity wireframes before designing high-fidelity versions to fully capture the look and feel of the app
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- Designed a mood board and style guide highlighting logo, color palette, typography, icons and UI elements, and imagery to maintain brand and design consistency
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- Finalized screens creating mobile and responsive mockups at four separate breakpoints
EXPERTISE.
RESEARCH
User Research
Comparative Analysis
MVP Documentation
User Personas
User Flows
Site Maps
Usability & A/B Testing
DESIGN
Concept Sketches
Rapid Prototyping
Wireframing
Style Guides
Mood Boards
Mobile & Web Design
Mockups
THEORIES
Design Principles & Heuristics
Grid Alignment
Layout Design & Spacing
UI Elements & Hierarchy
Symbols & Iconography
Text & Typography
Color Theory
TOOLS &
DEVELOPMENT.
In the 3 years I worked with Payton, I found her ability to complete tasks with little or no instruction and take initiative on projects to be remarkable. Her attention to detail and follow through are also strong, remarkable attributes. She works extremely well independently and requires little or no supervision.
Julie Rowe
Branch Director Assistant at Upstream Investment Partners
Payton did phenomenal in the creation of her interface designs and applied consistency in her layout by utilizing patterns that provided solutions and intuitiveness. She applied breakpoints in all of her designs and learned to create deliverables that included styled guides with asset libraries and exported elements for development. She has a very special spark and I trust she will go far in making awesome UI designs.
Ivonne Medina
CareerFoundry Tutor and UI/UX Designer at Codefi Works
Payton was a great student and throughout the CareerFoundry course, she showed solid design thinking and commitment to craft in the projects she completed. She communicates well, is open to criticism, and is driven creatively.
